HOW TO SCARE AN OCTOPUS
The Auto-Ethnographic Turn in Design (Valiz, 2021),
edited by Louise Schouwenberg and Michael Kaethler.
How to Scare an Octopus was comissioned as part of The Auto-Ethnographic Turn in Design.
The Auto-Ethnographic Turn in Design is emerging from a growing recognition of design’s capacity to make sense of one’s world while at the same time to express and convey this personal insight or knowledge through rich, layered, and ultimately meaningful processes or objects. Auto-ethnographic design seeks to come to terms with one’s context and self—as well as the materiality that mediates these two. In doing so, it offers a vision of design that is free of commercial commissions, assumed users’ needs, or well-intentioned do-goodism, and reveals a sincerity and genuine commitment in the process of design that is too often missing.